Minister Damir Habijan Visits Sofascore and CISEx

Croatia’s Minister of Justice, Public Administration and Digital Transformation, Damir Habijan, visited Sofascore and CISEx to discuss key challenges and opportunities for the country’s digital sector, including public administration digitalization and strengthening the local IT community.

Live Scores and Betting: Integrating Insights on the Fly

Live sports betting thrives on real-time data. With live scores and commentary, bettors can react to momentum swings, tactical changes, and player form—making smarter, faster decisions that turn match insights into winning opportunities.

Sofascore Nominated for Two Prestigious Awards

Sofascore has been shortlisted for two major creative awards at Dani komunikacija 2025, highlighting its innovative approach to digital storytelling and purposeful design — from engaging football content to a trophy made with real pieces of a Brazilian pitch.

Sofascore Product Management Academy, Day 2: Strategy, AI, and Why Products Matter

The second day of the Sofascore Product Management Academy continued our journey into smarter product thinking — this time with a focus on AI and business strategy, and how they shape what we build and why.

Branimir Karačić at Marketing Madness: How Sofascore Turned a Viral Feature into a Global Trend

At this year’s Marketing Madness, Sofascore’s Branimir Karačić shared how one viral feature helped shape the platform’s global success—offering real-world insights on branding, timing, and staying relevant in the fast-paced world of sports-tech.

Oscar Receives Sofascore’s Player of the Season Trophy

Brazilian midfielder Oscar received the Sofascore Player of the Season trophy for his outstanding 2024 campaign in China. Delivered in Brazil, the award highlights Sofascore’s global reach – also recognizing Bruno Lamas as K League 2’s top performer.

Ivan Bešlić at Money Motion 2025: How Sofascore and AI Are Changing the Game

At Money Motion 2025, Sofascore’s Ivan Bešlić joined Damjan Rudež to explore how AI and data are transforming football. From live ratings to lower leagues, he shared how Sofascore is shaping the future of sports insight.

Karlo Levak on the Future of Betting at SBC Digital Sportsbook

At SBC Digital Sportsbook, Sofascore COO Karlo Levak shared his vision for the future of betting—highlighting personalization, UX differences between the U.S. and Europe, and how simplified data like player ratings could shape tomorrow’s betting experience.

Ivan Bešlić on National Television: “The Future Belongs to Companies That Use AI Right”

Sofascore co-founder Ivan Bešlić appeared on national TV to discuss the real-world impact of AI — from sports data and job creation to digital innovation. His message? With the right approach, AI can empower, not replace.

Using Statistics and Form for Smart Betting

Successful sports betting relies on interpreting statistics wisely. Recent form, head-to-head records, and goal differences offer insights, but context is crucial—raw numbers alone don’t guarantee smart bets.

Sofascore Product Management Academy Begins with First Sessions in Zagreb

The Sofascore Product Management Academy launched with expert-led sessions on AI, agile workflows, and product strategy. More insights from Sofascore leaders and industry experts are coming in the next weeks.