Football has evolved into a global business empire, where broadcasting rights, sponsorships, and billionaire owners drive club growth. Behind every goal and transfer lies a complex strategy balancing passion, profits, and the sport’s ever-expanding international reach.
Football As a Business
Feb 7, 2025
Marijan Živić, Sofascore’s Chief Product Officer on Innovation, Growth, and the Future of Sports Data
In a one-hour interview, Marijan Živić shares how Sofascore became a must-have for sports fans, the features that set it apart, and the vital role of user feedback.
Oct 15, 2024
Scaling success: The key to effective OKR adoption in Sofascore
How did Sofascore implement OKR methodology in their business operations.