The world of digital product development is evolving rapidly, and at the middle of every successful tech company stands a product manager – a strategist who bridges the gap between user needs, business goals, and technical workability. Recognizing the growing demand for skilled professionals in this field, we are proud to introduce a new track within Sofascore Academy: the Product Management Academy.
This specialized track is designed for individuals with prior work experience who are looking to transition into product management. Despite its crucial role in the tech industry, product management has often been overlooked, and there remains a shortage of trained professionals in the field. Through seven carefully structured lectures leading up to June, we aim to fill this gap by sharing Sofascore’s in-house expertise – expertise that has played a key role in developing a platform serving more than 28 million monthly active users.
What is Sofascore Academy?
Sofascore Academy in general is a free educational program designed to help students start their IT careers by learning directly from industry professionals. Over the course of three months, participants can choose from five different tracks: Backend, Frontend, Android, iOS, or Data Science, and gain first-hand experience with the latest technologies.
Led by experienced mentors, this program provides invaluable insights into real-world software development, helping students build skills that open doors to careers in IT. Whether for a beginner or someone looking to specialize in a new area, Sofascore Academy offers an exceptional opportunity to learn, grow, and make connections in the tech industry.
What to Expect from the Product Management Academy
Participants in Product Management Academy will gain deep insights into how Sofascore makes product decisions, balancing innovation, user experience, and business growth. The program includes:
- A structured curriculum led by experienced mentors from Sofascore.
- An introductory lecture by Sofascore’s Chief Strategy Officer, Ivan Bešlić, in early March to set the foundation for the course.
- A guest lecture slot, offering a unique learning opportunity from an external expert.
- Practical learning, where participants will handle real-world challenges that product managers face daily.
As part of our commitment to fostering new talent, there is a possibility that some participants will be offered job positions at Sofascore. Additionally, we recognize that many other companies are actively searching for product managers, and we are prepared to provide recommendations and certifications to those who successfully complete the program.
Why Product Management Matters
Sofascore’s Chief Strategy Officer, Ivan Bešlić, describes product management as “the profession of the future, resilient to robots and AI.” While artificial intelligence is transforming many industries, product managers remain essential because they are responsible for aligning user needs, design, and development.
“The market will soon be flooded with AI models capable of writing code, but someone will need to manage those models, define specifications, and coordinate real developers. That’s where product managers step in, ensuring that user insights translate into well-designed and functional digital products.”
Ivan Bešlić, Sofascore’s Chief Strategy Officer
Unlike many other IT roles, product management does not require a technical background. While a tech-savvy mindset is beneficial, some of the most successful product managers come from fields like linguistics, project management, and business analysis – roles that require strong coordination skills and attention to detail.
Join the Product Management Academy
This program is not just for aspiring product managers at Sofascore – it is for anyone interested in learning how digital products are built and managed. With demand for product managers rising across the tech industry, the knowledge gained in this academy will be valuable for many career paths.
Applications are open until February 28. Apply now and take your first step toward becoming a product manager of the future: Apply here.