Sofascore, the leading sports platform for real-time sports results and in-depth statistics, has announced a key leadership change with the appointment of Dejan Vasko as Chief Product Officer (CPO). Vasko, who has been part of Sofascore for 13 years, began his journey as an Android Developer before quickly progressing into leadership roles, culminating in his position as Principal Engineer.
His deep understanding of the product and its users, combined with his technical expertise, makes him the perfect fit to drive Sofascore’s next phase of innovation and growth. Unlike an external hire, Vasko is a familiar face within the company—someone who has played a critical role in shaping the platform from the ground up and has earned the trust and respect of the team.
A Vision for the Future
Sofascore has always been built by sports enthusiasts, for sports enthusiasts. From its early days, the platform focused on creating a product that the team itself would love to use. Now, with millions of active users worldwide, the challenge is to continue evolving in line with the expectations of a growing audience.
“In the beginning, we were developing the product partly for ourselves, crafting exactly what we expected from a sports results app. Today, Sofascore has grown into much more – a sports platform largely shaped by user feedback.”
Dejan Vasko, Chief Product Officer at Sofascore
As CPO, Vasko will balance innovation with feasibility, ensuring that every new feature aligns with Sofascore’s product roadmap. He emphasizes the importance of open communication within the team, where ideas are evaluated and refined before implementation:
“I believe everyone should feel free to share ideas, and it’s our role to find the right balance between user demands and what is realistically possible.”
Dejan Vasko, Chief Product Officer at Sofascore
Pioneering New Features and Content
Under Vasko’s leadership, Sofascore is set to expand beyond real-time scores and stats, exploring new content offerings such as live streaming and news tailored to sports fans. The goal is to establish Sofascore as the ultimate sports hub, where clubs, media, and athletes can contribute their own content.
“We want to become the go-to destination for sports content – a platform that brings together information from media, clubs, and athletes. Think of it as a Wikipedia for sports.”
Dejan Vasko, Chief Product Officer at Sofascore
This vision aligns with Sofascore’s long-term strategy of increasing user engagement through dynamic content while maintaining its reputation for fast, reliable sports data.
Sustainable Growth and Expansion into the U.S. Market
Sofascore has grown into a global platform, but its next major expansion will focus on the U.S. market, particularly in the lead-up to the 2026 FIFA World Cup. The U.S. presents a unique opportunity, and Vasko sees localized content and features as key to attracting American users.
“Our platform has users from all over the world, each with different habits and expectations. U.S. users are a unique case, and to attract them, we must conduct initial research and tailor the user experience, from the app’s homepage to key features.”
Dejan Vasko, Chief Product Officer at Sofascore
By leveraging major sports events and tailoring the Sofascore app experience to regional preferences, the company aims to strengthen its position in one of the largest sports markets in the world.
Strengthening Team Collaboration
Beyond product innovation, Vasko is also focused on enhancing cross-departmental collaboration within Sofascore. With highly skilled teams already in place, his next goal is to refine internal processes and maximize synergy between different departments.
“We’ve reached a stage where our teams are made up of top-tier professionals. Now, the key is to enhance mutual understanding of processes so we can fully leverage our collective potential.”
Dejan Vasko, Chief Product Officer at Sofascore
With Dejan Vasko leading product development, Sofascore is set to continue its evolution as a global leader in sports data and analytics. His appointment ensures that the platform remains at the forefront of real-time sports tracking, while also expanding into new features, markets, and strategic innovations.